Who We Are
We aspire to bring joy to people’s lives through the work of our talented creators. Since 1970, AMU has honed an uncanny ability to tap into the zeitgeist of popular culture to nurture and share the fresh, new voices that resonate with their generation and remain relevant for years to come. While other companies try to mitigate surprises, we anticipate disruption and embrace change. Our growth and forward momentum come from taking creative risks and finding new ways to share the unique and powerful messages of our creators with the world.
Our Vision: Building Universal Connections
We believe creativity has the power to build meaningful connections and bring people together. We have the extraordinary opportunity to share the exceptional talent of creators whose bold and original work reflects the spirit of the moment, challenges assumptions, and sparks connection.
Through humor, honesty, and authenticity, our creators entertain, enlighten, and inspire. Their work builds bridges, promotes kindness, and deepens our understanding of our place in the world.
Our Mission: Elevating and Empowering Creators
Andrews McMeel Universal is a global, independent, and integrated media partner dedicated to elevating and empowering creators. We work with artists and storytellers who specialize in illustrated humor, comics, and inspirational content that resonates emotionally and culturally with audiences around the world.
Our mission is simple: to help creators thrive. We serve as a trusted partner, supporting creators with care, personal attention, and sound business strategy to help their work reach its fullest artistic and commercial potential. By listening closely and collaborating intentionally, we nurture and enhance each creator’s unique vision.
We help creators succeed by expanding their reach and impact through:
- Book, calendar, and greeting card publishing
- Global syndication
- Digital experiences
- Entertainment and licensing opportunities
Our creator-first approach is both a philosophy and a promise. It guides how we discover talent, build lasting relationships, leverage new opportunities, and bring meaningful and original voices to the world. We honor the inspiration and efforts behind the work of our creators and commit to mutual creative and commercial success.
Our Core Values:
Our values guide how we work, how we make decisions, and how we treat one another, our creators, and our partners.
Care and Trust
We lead with kindness, honesty, dignity, and respect. We genuinely care about the well-being and success of our colleagues, creators, and partners. We bring passion, enthusiasm, and a positive spirit to our work, and we take pride in what we accomplish together.
Creativity
We believe in the life-affirming power of creative expression. We celebrate originality, authenticity, thoughtful humor, and inspirational voices that challenge us to see the world differently. We value fresh thinking (in our creators and in ourselves), and approach our work with curiosity and imagination. Instead of asking, “Why?” we ask, “Why not?”
Collaboration
We believe that collaboration enables us to do things together that we could never do alone. We respect and encourage individual ideas and talents, acknowledging that our best work happens when we share responsibilities, recognition, and success as one team.
Leadership
Inspiring leadership takes place at every level of our business. We hold ourselves accountable for results, take initiative, learn from experience, and adapt in an evolving world. We effect change and embrace strategic risks to sustain our commitment to growth.
By honoring these values, Andrews McMeel Universal fosters an environment that is optimistic, connected, and forward-thinking. These values empower us to stay curious, remain culturally relevant, and continue to cultivate a flourishing, imaginative business with people at its heart.